Why We Work in Sports and Culture
Shared celebration builds shared identity. Whether it’s a badminton match or a Holi mela, events like these create belonging across communities in Greater Whitefield region.
The Sports & Culture vertical is one of the youngest—but already one of the most energising. Through tournaments, festivals, and youth platforms, we bring people together to participate, perform, and connect.
Key Areas of Work

Cultural Events and Celebrations
We organise community festivals that celebrate joy, tradition, and shared experiences.
- Kite Festival (Jan 2023): Families from across Whitefield gathered at Sumadhura Grounds to celebrate Makar Sankranti.
- Holi Celebration (Mar 2023): Residents from Kadugodi to Mandur came together for colours, music, and community.
- Dandiya & Garba Night (Oct 2023): 750+ people joined the first-of-its-kind Dasara event with cultural performances and food stalls.
- Utsava – Annual Cultural Event (May 2025): Our flagship celebration of community talent—music, dance, theatre, and culinary delights.
- International Yoga Day (June 2023): Sessions held across member communities with volunteer-led coordination and certified instructors.
- Young Talent Hunt: A multi-genre platform for kids to showcase talent in music, dance, art, storytelling, and more.

Community Sports Tournaments
We organise sports events that foster teamwork and healthy competition.
- Badminton Tournament (2023): 31 communities and 162 children participated with energy, enthusiasm, and true sportsmanship.
- Table Tennis Tournament (2024): Professionally managed, with strong talent on display across age groups.
- Football Tournament (2024): Organised with league-style fixtures, referees, and enthusiastic participation from across member communities
